5 tips to create an effective corporate presentation

As a company manager, sales manager or as part of any function that propels you in front of an audience, you are often required to do the institutional presentation of your business.

Experienced in this exercise, we sometimes leave the first part devoted to presenting the company to devote our time to explaining the services or products that we sell. However, this first part, which may seem boring, is essential for your interlocutor, can prove to be a factor in customer transformation.

In order to give credit to this moment of presentation that is a victim of your lack of love, here are some well-advised tips that will allow you to successfully pitch your business.

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How to succeed in your institutional presentation

1. Communicate about your company's vision and values

Do not reduce your business to a sum of products and services offered to your customers. The purpose of its existence is certainly to make money, but that is not what will captivate your prospect (just as it is not the only aspect that you are passionate about in your job). No, your company was created with a vision, in order to meet a mission, while respecting certain well-defined values that go beyond the business dimension. It is therefore important to present this background to your audience, in order to involve them in a story in which they can take part as a human, in order to give meaning to your products and services, in order to create an emotional connection between them and you. Use this introduction of your company's WHY for your institutional presentations in order to increase your membership rate.

2. Adapt the content of your presentation to the interlocutors of the moment

Prior to your institutional presentation, take care to identify your audience carefully in order to understand how to captivate their interest.
Is it receptive to visual content? Is it receptive to analytical content?
This preparatory work will guide the form of your PowerPoint presentation.

Time is the precious resource shared by you and your interlocutors. Therefore, we recommend that you prune your presentations of any content that may not be of interest to them. All it takes is one minute off topic to permanently lose your audience's attention. On the other hand, skipping the off-topic parts will have the benefit of showing your audience that you understand their reality.

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3. Institutional presentation:

Avoid the history course on your business

Here is an error that seems obvious but that we see in more than 50% of institutional presentations. Unlucky, it is often near the beginning of a presentation that this boring part slips in, killing the rest of the performance in the bud.

If you want to talk about the history of your company, select only certain significant events: its creation, the opening of its best seller, its international expansion, the obtaining of awards, etc. In addition, it may be a good idea to put these facts into perspective when explaining the WHY of the company.

4. Institutional presentation:

Interpellate the audience orally

It's not because you Pitch one institutional presentation that you can't have interactions with your audience. Quite the opposite! Engage your audience by punctuating your story with”How many of you knew that?” or “Raise your hands whoever works with...” etc.
Turn your monologue into a conversation with your audience so they can have a good time with you. Give importance to interaction and you will find that the number of people having your presentation will increase drastically.

Finally, don't forget to end your speech with a slide dedicated to the questions.
To avoid the inconvenient”Any questions? ... No questions...”, prepare your audience at the beginning of your speech by telling them that time will be devoted to questions and answers and that they can write down their questions as they go in order to ask them at the end of the presentation.

5. Institutional Presentation: Creating Impactful Slides

An institutional presentation does not have to be a deluge of written information.
In this sense, prefer visual slides with little text. There are two main reasons for this:
By writing what you want to say, you focus your listeners' attention on the screen instead of keeping it with you. People will no longer listen to you, but will try to read your slides.
Almost no one will review your presentation, even if you send it by email. It is in the moment and orally that you need to captivate and convince. Rather than stuffing your slides with texts, rely on visuals that make your words reason.

The creation of slides Powerpoint is very time-consuming and requires some graphic design skills. To create your institutional presentation, do not hesitate to work with specialists and use our Pokeslide Powerpoint Agency.

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